Purpose and Vision

Following a period of stabilisation of our business, QBE’s strategy is now focused on achieving continued transformation and growth. In 2015 we took the opportunity to define our purpose as an organisation and to reset our vision. Together, they play a crucial role in helping us get closer to our customers and better understand their needs as we focus on always meeting and exceeding their expectations. Our new purpose and vision are designed to deliver better outcomes for our customers, our people, our shareholders and community groups.


Our Purpose

We give people the confidence to achieve their ambitions

Everyone has ambitions and goals – both personal and professional. We give people the confidence to achieve them by helping them manage risks so they can focus on the outcome they desire, not the potential barriers holding them back.


Our Vision

To be the insurer that builds the strongest partnerships with customers

Our customers are defined very broadly. This means there are many different stakeholder groups we are committed to building the strongest partnerships with – they include our major trading partners, brokers, agents, insureds, policyholders, claimants as well as our most important asset, our own people.


Our Values

ONE QBE is an acronym for the six values that drive the day-to-day behaviour of our people.

Our ONE QBE values are:

    • Open Minded 
    • Networked 
    • Empowered 
    • Quality Approach 
    • Business Acumen 
    • Excellent Outcomes

ONE QBE, and the six values it represents, is the common thread that makes us ONE team of people whenever and wherever we do business in the world.